Joe
Sioufi
Location
Los Angeles, CA
Experience
10+ Years
Specialties
UX Strategy Systems Design AI Design B2B SaaS Consumer Products
I design products that simplify complexity, giving people clarity where there was none.
Product Design Lead with over ten years designing for both B2B and B2C products. I've led design for enterprise SaaS, consumer mobile teams. I specialize in problem-solving for dense operational tools where poor design has real consequences.
I've worked across logistics, supply chain risk, hospitality, and fintech at companies like OpenTable, American Express, and Interos, and most recently owned consumer and operator experiences at Cents. These are products where people are working fast, under pressure, and design failures cost time and money.
Based in Los Angeles. Open to senior roles, contract work, and founding team partnerships.